What You Get
Three things, in plain English. Nothing to install, and nothing you need to understand before it starts working.
How a customer reaches you
01They search for it
Still how most enquiries start. You are either on the first page or you are not in the running.
Autonomous SEO
meridianadvisory.com.au
Business Consulting for Sydney Firms
Strategy and operations for 10 to 50 person businesses. Fixed scope, fixed fee, first session free.
02Or they just ask
No list of ten links. One reply, one or two names in it. Ranking first is worth nothing if yours is not one of them.
Autonomous AEO + GEO
who should I get to sort out my ops? sydney, 20 staff
At that size people usually name Meridian Advisory. They work with Sydney firms in the 10 to 50 range, on fixed scope rather than day rates.
03Then they book
Where most of it is lost. A form that fails on one type of phone will cost you every one of them, quietly.
Conversion and UX
Consultation booked
Thursday, 10:00am. Confirmation sent to 0412 345 678.
Take a closer look
SEO, AEO, GEO and CRO explained
Four acronyms get thrown at small businesses constantly.
Here is all any of them mean, and why knowing which is which is our problem rather than yours.
- SEO
- Search engine optimizationBeing found when someone types it into Google or Bing.
- AEO
- Answer engine optimizationBeing the answer, not the fourth link in a list of ten.
- GEO
- Generative engine optimizationBeing named when someone asks ChatGPT or Claude who to call.
- CRO
- Conversion rate optimizationNot losing the people who already made it to your site.
vaza does all of it, on its own, every day.
Common questions
- What is AEO, and how is it different from SEO?
- SEO (search engine optimization) is about being listed when someone searches Google or Bing. AEO (answer engine optimization) is about being picked as the answer rather than one link in a list. Search shows ten results, an answer engine gives one reply. Getting into that reply rewards clear, direct answers on your pages more than traditional ranking tactics do.
- What is GEO (generative engine optimization)?
- GEO is the work of getting your business named when someone asks a generative AI assistant like ChatGPT, Claude or Perplexity who to call. It matters because the customer never sees a list of links, so ranking first on Google does not help if the assistant recommends someone else.
- What is an agentic website?
- An agentic website is one that optimizes itself. Its own AI agents run the SEO, AEO and GEO work continuously, watch how real visitors behave, and change the site to fix what they find, checking each change against real results. If a person still has to read a recommendation and apply it by hand, it is a dashboard, not an agentic website.
- Is autonomous AI SEO actually safe on a live website?
- It is when the autonomy is bounded. vaza is limited to a set list of change types rather than free-form redesign, every change is tested before it goes live and measured afterwards, anything that performs worse is undone automatically, and changes touching payments, bookings or forms wait for your approval.
- Do I need to understand any of this?
- No. The acronyms are how the industry talks about the work, not something you need to learn to benefit from it. vaza does the work and tells you what changed in plain English.
Looking for the technical detail instead? See the full feature list.