SEO & AEO Guides by Industry
One in-depth playbook per industry: how your customers actually search, the pages that rank, the Google Business Profile settings that matter, and how to show up in AI answers from ChatGPT, Claude, and Google AI Overviews.
Home & Trade Services
SEO for Plumbers: How to Rank Higher in Local Search
A practical local SEO guide for plumbing companies: keyword patterns, service page structure, Google Business Profile setup, reviews, and tracking.
SEO for HVAC Companies: Own Both Peak Seasons
How HVAC contractors win local search across heating and cooling seasons: keyword strategy, GBP categories, service pages, reviews, and tracking.
SEO for Electricians: Turn Search Into Booked Work
Local SEO for electrical contractors: trust signals, service page structure, EV charger and panel keywords, GBP categories, and lead tracking.
SEO for Roofers: From Storm Calls to Replacement Contracts
Local SEO for roofing companies: how storm and replacement customers search, insurance-claim keywords, proof-driven pages, GBP, and reviews.
SEO for Locksmiths: Win Trust in a Spam-Filled Market
How legitimate locksmiths outrank lead-gen spam in local search: GBP verification, emergency keywords, review strategy, and honest measurement.
SEO for General Contractors: Win the Long-Research Remodel Buyer
Local SEO for general contractors and remodelers: project-type pages, portfolio depth, GBP categories, Houzz reviews, and long-cycle measurement.
SEO for Painters: Get Found for the Jobs Worth Quoting
How painting contractors win local search: interior vs exterior pages, before-and-after photos, GBP setup, reviews, and seasonal demand shifts.
SEO for Landscapers: Turn Project Searches Into Booked Jobs
A local SEO playbook for landscapers: project keywords, portfolio pages, Google Business Profile categories, reviews, and winning the spring rush.
SEO for Pest Control: Rank for Every Pest, Every Season
Pest control SEO explained: per-pest pages, a seasonal search calendar, GBP category setup, review strategy, and turning one-time jobs into plans.
SEO for Carpet Cleaners: Stand Out in a Coupon-Driven Market
Local SEO for carpet cleaning companies: escaping the coupon trap, stain and service pages, before-and-after proof, GBP setup, and repeat bookings.
SEO for Moving Companies: Beat the Brokers, Win the Booking
How moving companies win local search against lead brokers: trust signals, service-type pages, GBP categories, review strategy, and summer demand.
Health Practices
SEO for Dentists: How Dental Practices Win Local Search
A practical SEO guide for dental practices: insurance and emergency searches, service page structure, GBP categories, and HIPAA-safe review replies.
SEO for Chiropractors: Turning Back-Pain Searches Into Booked Adjustments
How chiropractors win local search: symptom vs. service keywords, condition education pages, Google Business Profile setup, and steady review growth.
SEO for Optometrists: Winning Both the Eye Exam and the Eyewear Search
SEO for optometrists and eye care practices: exam vs. retail searches, vision insurance pages, GBP categories, online booking, and patient review strategy.
SEO for Physical Therapists: Filling the Schedule Beyond Physician Referrals
Local SEO for physical therapy clinics: direct-access search demand, condition and treatment pages, practitioner authorship, reviews, and booking.
SEO for Veterinarians: How Pet Owners Choose a Clinic Before They Ever Call
How veterinary clinics rank in local search: emergency and species queries, service pages, GBP setup, review management, and online appointment booking.
Beauty & Wellness
SEO for Hair Salons: Turn Searches Into Booked Chairs
How hair salons win booking-ready clients from Google: service pages for color and extensions, stylist pages, GBP booking links, and review strategy.
SEO for Nail Salons: Get Found for the Sets People Want
A practical SEO guide for nail salons: rank for gel-x, dip powder, and nail art searches, fix the single-menu-page mistake, and turn photos into bookings.
SEO for Barbershops: Own the Fade Searches in Your Neighborhood
Barbershop SEO explained: winning fade and beard trim searches, walk-in vs appointment signals, Google Business Profile setup, and review momentum.
SEO for Spas: Rank for Relaxation, Book the Treatment Room
How day spas rank for couples massage, facials, and spa package searches: service menu architecture, GBP booking links, and a review engine that compounds.
SEO for Med Spas: Rank for Aesthetics Without Cutting Corners
Med spa SEO with compliance in mind: ranking for botox and laser searches, practitioner credibility pages, before/after photo rules, and honest measurement.
SEO for Beauty Studios: From Instagram Famous to Fully Booked
SEO for lash, brow, and beauty studios: turn Instagram fame into Google bookings with service pages, artist pages, GBP categories, and review velocity.
Professional Services
SEO for Lawyers: A Practical Guide for Law Firms
How law firms win organic and local search: practice-area page architecture, attorney bio E-E-A-T, legal directories, GBP, review ethics, and AI answers.
SEO for Auto Mechanics and Repair Shops
How auto repair shops get found for symptom and service searches: page structure, trust signals, Google Business Profile, reviews, and seasonal demand.
AI Search & Tools
Answer Engine Optimization: The Small Business Guide to AEO
Answer engine optimization explained for small businesses: how AI assistants pick sources, how to structure content they can cite, and where to start.
AI Chatbots for Small Business: An Honest Guide
An honest guide to AI website chatbots for small businesses: where they capture leads, where they backfire, what to connect, and how to measure results.